Saturday, September 23, 2017

But who wants a Non-traditional Formal Wedding Gown?

I've been in the wedding gown re-creation business since 1999. I have dabbled in re-creating timeless vintage gowns by embellishing them with sumptuous laces.

Three years ago I ventured into custom dyeing these gorgeous vintage gowns. I had several reasons for doing this:

1. I found that most brides want strapless gowns and very few were interested in a vintage gown for a variety of reasons. The biggest reason vintage gowns are such a niche market is due to the fact that most modern gowns are designed with a much different look than many of my vintage gowns.

2. Sizing is also a major factor in trying to find a market for any vintage gown. Many gowns are very small in the waist and/or bustline that there just isn't a market for the large volume of size 2, 4, 6, or 8. This coupled with the reasons listed in 2. above add to the challenge.

3.  Creative, artistic expression and experimentation!! Yes, I am inspired by each gown. I study each gown and it speaks to me about what to do with it. It's like architecture--there's a sense of style and composition that inspires each creation.

With more than 30 vintage gowns in my current inventory, I am designing each one with care because they are one-of-a-kind creations that cannot be replicated easily.

Once these 30 vintage gowns have been re-born, I will venture into color creation of wedding veils and veil and headpiece design in general.

PS I am also re-creating a few gowns that are not traditional wedding gowns--think Edwardian period.